NEW! True Shampoo

Hot off the press! Discover a shampoo that goes beyond the surface. Our True Shampoo provides 100% sulfate-free and silicone-free nourishment to your hair, unblocking follicles and smoothing it to silky-soft perfection. True Shampoo lathers bee-autifully while restoring essential amino acids and adding hydration. Get ready for ultra-shiny, baby-soft strands, all thanks to real, from-the-earth ingredients! • Made with Aloe as the first ingredient instead of water, so it's jam-packed with essential amino acids that preserve your hair's natural structure and promote softness and shine. • Infused with Red Algae Extract (Chondrus crispus) that helps add long-lasting moisture and restore damaged follicles.